Privacy Policy

1. Introduction

maclookup.switchfirewall.com (“we”, “our”, “the Site”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it. By using this website you agree to the practices described in this policy.

2. Information We Collect

Information you provide: We do not require you to create an account or provide personal information to use the MAC address lookup tool.

Automatically collected information: When you visit our site, standard web server logs may record your IP address, browser type, referring URL, pages visited and the date and time of your visit. This data is used for security and operational purposes only.

Cookies and tracking: We use cookies for analytics (Google Analytics) and advertising (Google AdSense). See Section 5 for details.

3. How We Use Your Information

• To operate and improve the website and lookup tool
• To monitor website traffic and usage patterns via Google Analytics
• To display relevant advertisements via Google AdSense
• To detect and prevent fraud, abuse or security incidents
• To comply with legal obligations

4. MAC Address Searches

When you enter a MAC address or vendor name into the search tool, the query is processed server-side to return results from the IEEE OUI database. We do not store, log or share individual search queries with third parties.

5. Advertising — Google AdSense

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies and similar technologies to show ads based on your prior visits to this site and other sites across the internet. Google's advertising cookies enable it and its partners to serve personalised ads.

You can opt out of personalised advertising by visiting Google Ads Settings or www.aboutads.info. For EU/EEA users, visit Your Online Choices.

Google's use of advertising cookies is governed by the Google Privacy Policy.

6. Analytics — Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often you visit, which pages you view and what site you came from. This data is aggregated and anonymous. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

7. Cookies

We use the following types of cookies:

• Essential cookies — required for the site to function (e.g. your cookie consent preference)
• Analytics cookies — Google Analytics (_ga, _gid) for traffic analysis
• Advertising cookies — Google AdSense (IDE, NID, CONSENT) for personalised ads

See our Cookie Policy for full details and opt-out instructions.

8. Third-Party Links

This website may contain links to third-party websites (e.g. IEEE, Google). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

9. Data Retention & Security

We retain server log data for a maximum of 30 days for security purposes. We implement reasonable technical and organisational measures to protect data against unauthorised access, but no internet transmission is completely secure.

10. Your Rights

Depending on your location, you may have rights to access, correct or delete personal data we hold about you. To exercise these rights, contact us at switchfirewall@gmail.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.

12. Contact

For privacy-related enquiries: switchfirewall@gmail.com